How much money does a public relations specialist make

Louis, Missouri. Number of Jobs, The employment, or size, of this occupation in , which is the base year of the employment projections. Read marketing, sales, agency, and customer success blog content. The crisis management team help clients or their own company deal with major catastrophes caused by human error, intervention, or even malicious intent. Similar Job Titles:.

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Is it hard to get a job at a big fashion company? Or do you just need a lot of experience and a lot of knowledge about fashion? Because they do not pay for publicity or media coverage, Public Relations PR Specialists must find creative ways to keep the company’s brand name in the public eye. PR specialists select information that they want to share with the public and write up press releases or conduct press conferences to distribute the news through television, newspapers, radio and direct mail. They are also responsible for interacting with media when questions or crises arise mucch outside sources.

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Public relations specialists create and maintain a favorable public image for the organization they represent. Public relations specialists usually work in offices. Some attend community activities or events. Long workdays are common, as is overtime. The need for organizations to maintain their public image will continue to drive employment growth.

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Public relations specialists create and maintain a favorable public image for the organization they represent. Public relations specialists usually work in offices. Some attend community activities or events. Long workdays are common, as is overtime. The need for organizations to maintain their public image will continue to drive employment growth. Candidates can expect strong competition for jobs at advertising and public relations firms and organizations with large media exposure.

Explore resources for employment and wages by state and area for public relations specialists. Compare the job duties, education, job growth, and pay of public relations specialists with similar occupations. They craft media releases and develop social media programs to shape public perception of their organization and increase awareness of its work and goals.

In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists.

For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue. Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television. Public relations specialists held aboutjobs in The largest employers of public relations specialists were as follows:. Public relations specialists usually work in offices, but they also deliver speeches, attend meetings and community activities, and occasionally travel.

Most public relations specialists work full time during regular business hours. Employers prefer candidates who have studied public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist. Some employers prefer candidates who have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly in order to maintain a favorable image for their organization. Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills. Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues.

They must use good judgment in what they report and how they report it. Speaking skills. Public relations specialists regularly speak on behalf of their organization. Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way, to get the attention of busy readers or listeners.

Note: All Occupations includes all occupations in the U. Source: U. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned. In Maythe median annual wages for public relations specialists in the top industries in which they worked were as follows:. Bureau of Labor Statistics, Employment Projections program. Organizations will continue to emphasize community outreach and customer relations as a way to maintain and enhance their reputation and visibility.

Public opinion can change quickly, particularly because both good and bad news spread rapidly through the Internet. Public relations specialists will be needed to help their clients use these new types of social media effectively.

Because many college graduates apply for a limited amount of public relations positions each year, candidates can expect strong competition for jobs. The Occupational Employment Statistics OES how much money does a public relations specialist make produces employment and wage estimates annually for over occupations.

These estimates are available for the nation as a whole, for individual states, and for metropolitan and nonmetropolitan areas. The link s below go to OES data maps for employment and wages by state and area. All state projections data are available at www. Information on this site allows projected employment growth for an occupation to be compared among states or to be compared within one state.

CareerOneStop includes hundreds of occupational profiles with data available by state and metro area. There are links in the left-hand side menu to compare occupational employment by state and occupational wages by local area or metro area. There is also a salary info tool to search for wages by zip code. This table shows a list of occupations with job duties that are similar to those of public relations specialists. Advertising, promotions, and marketing managers plan programs to generate interest in products or services.

Market research analysts study market conditions to examine potential sales of a product or service. Meeting, convention, and event planners coordinate all aspects of events and professional meetings. Multimedia artists and animators create images that appear to move and visual effects for various forms of media and entertainment. Public relations managers direct the creation of materials that will enhance the public image of their employer or client.

Fundraising managers coordinate campaigns that bring in donations for their organization. Wholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. For more information about public relations managers, including professional certification in public relations, visit. Public Relations Society of America. Public Relations Student Society of America.

International Association of Business Communicators. Public Relations Specialists. Bureau of Labor Statistics, U. Last Modified Date: Wednesday, September 4, The What They Do tab describes the typical duties and responsibilities of workers in the occupation, including what tools and equipment they use and how closely they are supervised. This tab also covers different types of occupational specialties. The Work Environment tab includes the number of jobs held in the occupation and describes the workplace, the level of physical activity expected, and typical hours worked.

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It does not include pay for self-employed workers, agriculture workers, or workers in private households because these data are not collected by the Occupational Employment Statistics OES survey, the source of BLS wage data in the OOH. The Job Outlook tab describes the factors that affect employment growth or decline in the occupation, and in some instances, describes the relationship between the number of job seekers and the number of job openings.

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The wage at which half of the workers in the occupation earned more than that amount and half earned. Additional training needed postemployment to attain competency in the skills needed in this occupation.

Work experience that is commonly considered necessary by employers, or is a commonly accepted substitute for more formal types of training or education. The employment, or size, of this occupation inwhich is the base year of the employment projections. The projected percent change in employment from to Menu Search button Search:.

Summary Please enable javascript to play this video. What Public Relations Specialists Do About this section Public relations specialists evaluate advertising and promotion programs. Work Environment About this section Public relations specialists work in many different industries. Job Outlook About this section Public Relations Specialists Percent change in employment, projected Public relations specialists. CareerOneStop CareerOneStop includes hundreds of occupational profiles with data available by state and metro area.

Similar Occupations About this section This table shows a list of occupations with job duties that are similar to those of public relations specialists. Suggested citation: Bureau of Labor Statistics, U. What They Do The What They Do tab describes the typical duties and responsibilities of workers in the occupation, including what tools and equipment they use and how closely they are supervised. Work Environment The Work Environment tab includes how much money does a public relations specialist make number of jobs held in the occupation and describes the workplace, the level of physical activity expected, and typical hours worked.

Pay The Pay tab describes typical earnings and how workers in the occupation are compensated—annual salaries, hourly wages, commissions, tips, or bonuses.

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Your job alert has been created. Those who want to work as public relations specialists should have the following soft skills :. Read on to find out if a career in public relations is right for you. Defines, designs and implements communications strategy and programs within the organization. Meeting, Convention, and Event Planners. Relatlons Training Additional training needed postemployment to attain competency in the skills needed in this occupation. Direct Reports Performance Other. Article Table of Contents Skip to section Expand. See additional Similar Jobs. United States.